UBF HQ Online Mission Team  ·  2026

When the pandemic forced campuses to close their doors, our team saw an opening rather than a setback. Since then, the HQ Online Mission Team has been quietly building something new — a digital-first approach to campus evangelism that meets students exactly where they already spend their time: on their phones, on social media, and on Google.

What started as a few experiments has grown into a repeatable system. And this spring, we're inviting ten chapters to join us.

Solving the "Direct Conversation" Barrier

We've all experienced it — you approach a student on campus with a flyer, and they politely decline. It's not that they aren't interested. Many students simply prefer to explore on their own terms, privately, without the pressure of a face-to-face commitment. That's the philosophy behind our approach: bridging the physical and digital to allow "private exploration" before public commitment.

❌ The Challenge Students often decline a direct approach on campus.

✓ The Solution A QR code lets them explore at their own pace.

Two Pathways, One Destination

Whether you start with a handshake or a Direct Message, every interaction leads to the same application process. We developed two tracks that converge at the same goal: Bible study connection.

Where It All Started

Our first step was simple: build websites that students could actually find. We launched biblestudyfree.org, a site featuring Bible study introductions and testimony videos. We paired it with Google Ads and Facebook Ads targeting college students searching for "bible study" near our chapters in Chicago, Berkeley, and LA. The results were encouraging — real students clicking through and signing up.

Around the same time, we built lbcctruevine.org for the LBCC Bible Study Club. We optimized it for Google search and linked it directly to the school's official club page. Students discovered us organically — they searched, they found the site, and they applied for Bible study right there.

We also started using Instagram and Facebook DMs to personally invite campus students. The combination turned out to be powerful: a website gives credibility, and a personal message gives warmth. Together, they connect.

Introducing StartBibleStudy.org

All of that early work taught us something important: every chapter needs its own campus outreach site, but not every chapter has someone who can build one. So we created StartBibleStudy.org — a platform that lets any chapter set up a polished Bible study invitation site in minutes, with no coding required.

Think of it as your chapter's digital front door. Students scan a flyer, land on your site, watch a short video, and sign up — all without needing to bump into someone on campus first.

You Won't Be Doing This Alone

One of the biggest barriers to digital outreach is simply not knowing where to start. That's why we've brought on two dedicated interns who will personally mentor and onboard each pilot chapter.

M Mary L. Social Media & Marketing Specialist B.A. in Communications from DePauw University ('25). Background in social media marketing coordination.

J Jorge L. LA UBF Campus Outreach & Social Media Lead M.S. in Aerospace Engineering from CSULB. Currently manages social media for LA UBF's campus ministry.

Mary and Jorge bring hands-on marketing experience and a heart for campus ministry. They'll walk alongside your chapter — from setting up your Instagram presence to coaching you on effective DM outreach.

What We'll Provide

Every chapter in the pilot program gets a full support package designed to remove friction and get you reaching students quickly.

Spring Pilot: Only 10 Spots

We're keeping this first cohort small on purpose — ten chapters, first come first served. A smaller group means more personal attention, faster iteration, and a better experience for everyone.

If your chapter is ready to try something new this semester, here's what you need to bring to the table:

📱 Chapter Instagram account (or willingness to create one)

🎯 Commitment to online outreach

👤 A dedicated digital ministry lead

Everything else — the site, the content, the mentoring, the tools — we'll provide.

We've seen what happens when a website, a social media presence, and a personal message come together. Students respond. They sign up. They show up. Now we want to help your chapter experience the same thing.